HAPPINESS, HUMAN RESOURCE AND STRATEGY: NEW AGE ORGANIZATIONAL CHALLENGES

All of us have an inherent desire to live happy life. Organisations help us achieve our individual goals whereby contributing towards making employees happy. Finance, Marketing and Production are identified as the key functional areas of management and are considered as line function. However HR is traditionally considered as staff function. Though without people, no organisation can ever function, yet their participation in key strategic decisions of the firm is not welcomed. That has caused much harm to organizations and modern day organizations have started realising this which is visible in their overall strategies. Volumes of literature is created on the premise of productive worker, happy worker transformation. It has also driven the academia to explore happy worker, productive worker relationship. Whatever be the case the spillover is evidenced in many organizations which are thriving by putting people first.

It is in this context that organizations have to devise appropriate strategy to invest in people and recognize their worth. Investing in people results in developing them and allowing them to contribute best in the interest of the organization which ultimately culminates into achievement of individual goal vis-à-vis helping to lead a happy life. Employee Well-Being is an area of concern for organizations of today. Quality of work-life has to improve in order to sell satisfaction to employees. It is believed that only satisfied employees can satisfy customers. Hence in order to deliver better value to customers, organizations need to serve better value to employees.

It is realized that if organizations treat their employees better, they would treat clients and customers better and it would positively culminate in better organizational results. Customer Value Proposition has to be appropriately supplemented with Employee Value Proposition. Their relationship has to be studied and organizations have this challenge to improve their closeness. Training and development of employees has to be considered as an important organizational process so that the quality of products and services is improved to compete with other available options in the market. Psychologists are consulted by business organizations to develop modules for employees so that their sense of belonging, commitment and satisfaction improves. Treatment of employees is not merely transactional, rather it is viewed as transformational. It is not just for establishing relation between organization, salary and product, rather it is to have everlasting relation with employees looking into long term perspective. Work places are becoming fun places and employees do not mind spending more time at workplaces if required.

As corporate houses get busy with valuations than profitability, HR is getting more performance oriented than process oriented. The solutions of all kinds using artificial intelligence are providing results on the click of the mouse. The shift in the mindset to consider HR as a line function needs to be developed. The job of HR has become more challenging and treatment of employees more transparent and technology driven. Performance of employees is measured on real time basis and HR has begun to face the brunt. The organizations have to prepare themselves to face the future. They need to strategically design their vision so that employee efforts are directed through their intrinsic motivation. The challenge before the organizations is to work on providing favorable working environment which helps the employees to sustain the feel of happiness.

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