MyTake

Literature reflects society. As society travels and transcends, it's footprints get registered and reflected through contemporary art and writings. What happens in social contexts, how individual behavior changes over time, how experiences are registered in memory, what expectations get framed, how actions are primed, and how outcomes are influenced - all these questions and their responses change over time, depending on context and condition. Blessings and curses stay in the surrounding environment forming vibrations whereby affecting ultimate result. Imagination and creativity get corroborated accordingly. We visited recently concluded Jaipur Literature Festival 2019 and experienced the dominance of market forces everywhere. The way JLF has become a prominent brand among literature enthusiasts and market circles, has proven that product content is secondary to advertising, promotion and packaging. Past investments in JLF are reaping fruits that are as per effective business pr