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Showing posts from February, 2014

Successful Unrelated Diversification Strategy: story of a chai vala (tea vendor) in Agartala

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While I was waiting for a friend at city centre, Agartala, capital of this small state Tripura, I felt little uncomfortable. My head was getting heavy and I felt like vomiting. Something was blocking my throat. I tried locating a medicine shop and as I found one, I spotted my friend waving. It was around 7 in the evening.  I told him 'I am not feeling well' . He showed his concern and inquired the reason and diagnosed that it is gastric problem. He said we should have spicy tea at this stall (indicating the exact location of a tea vendor on a side). I avoided as I thought maybe it might spoil my stomach further. We started walking towards the other end and I started feeling better. Took a small bottle of soda and after few sips it made me little light. I was getting better. We reached back to city centre and he again suggested that better we have this tea. He had told me about this tea stall and its delicacy before. So I agreed and as we sipped tea I started admiring the t