MyTake

Flipkart.com announced Big Billion Day sale on 6th Oct 2014.  What followed is known to most of us. FK sent a letter of apology to all its customers.  The letter is reproduced here at the end of this post.  I am posting my reply in response to their letter which is here: ============== Dear Sachin & Binny I am really delighted getting this mail from you. This is what I was expecting when I kept receiving many messages through my FB page and twitter handle, about the unfortunate experiences of many customers, especially through my students. Some of them called Flipkart ... a FakeKart. Believe me I felt hurt as I have been experiencing excellent services by Flipkart ever since you started operations. The gesture of admission and sense of humility that your mail portrays, shall help you grow better when we look at long term perspective for the firm as a whole.  I have been using FK for last many years, rather from the very initial time when you started your operation.

Kim and Renee brought out the concept of Blue Ocean Strategy in 2004 through their research and writings and popularised it. That was related to the organizations that were trying to compete and were finding it difficult to sustain in the market full of related products and services and the pressures of the market in improving quality, reducing prices, designing well defended promotional schemes etc.  This is where BOS proposed to create a new market, develop a new product, convert noncustomers to customers, convey a new message, so that one does not feel the pressure of competition.  It was to kill competition and create a blue ocean where there is no competition.  And when in this blue ocean, competitors take birth, participate and compete and start hitting and eating your share it converts the blue ocean into red ocean.  This is the time one needs to come out of it and create another blue ocean. This strategy helped many companies to learn lessons and create blue oceans. Now,