MyTake

Literature reflects society. As society travels and transcends, it's footprints get registered and reflected through contemporary art and writings. What happens in social contexts, how individual behavior changes over time, how experiences are registered in memory, what expectations get framed, how actions are primed, and how outcomes are influenced - all these questions and their responses change over time, depending on context and condition. Blessings and curses stay in the surrounding environment forming vibrations whereby affecting ultimate result. Imagination and creativity get corroborated accordingly. We visited recently concluded Jaipur Literature Festival 2019 and experienced the dominance of market forces everywhere. The way JLF has become a prominent brand among literature enthusiasts and market circles, has proven that product content is secondary to advertising, promotion and packaging. Past investments in JLF are reaping fruits that are as per effective business pr...

While I was waiting for a friend at city centre, Agartala, capital of this small state Tripura, I felt little uncomfortable. My head was getting heavy and I felt like vomiting. Something was blocking my throat. I tried locating a medicine shop and as I found one, I spotted my friend waving. It was around 7 in the evening.  I told him 'I am not feeling well' . He showed his concern and inquired the reason and diagnosed that it is gastric problem. He said we should have spicy tea at this stall (indicating the exact location of a tea vendor on a side). I avoided as I thought maybe it might spoil my stomach further. We started walking towards the other end and I started feeling better. Took a small bottle of soda and after few sips it made me little light. I was getting better. We reached back to city centre and he again suggested that better we have this tea. He had told me about this tea stall and its delicacy before. So I agreed and as we sipped tea I started admiring the t...

His presentation entitled ‘How to be a super achiever’ was simple and direct, interesting for teenagers.  His 6 step model (1. Setting clear goals, 2. Knowing the reason behind the goal/goals. 3.Finding the group. 4. Detailed action plan. 5. Setback dealing mechanism. 6. Faith) for achieving success was quite the same as researched by many academicians, though he made it simple.  He narrated his journey to become best-selling author and emphasized that he is best-selling and may not be best.  It  sets me thinking that the response to market forces has become such that we start thinking more on what sells best and not really what is really best.  May be he is able to relate more to the young Indians and he knows the language of the youth so they are able to connect better with him and he knows that’s what really sells.  I have read most of his books (5 point someone, 3 Mistakes, 2 States, Revolution 2020) and think that he knows the pulse of his audi...