MyTake

We grew in an environment which was surrounded by people who kept preaching us all through that ‘work is worship’ and somewhere in our inner self it got imbibed that we live to work and there is no escape from work.  The meaning of work changed according to time, for a child it was to go to school, learn and study and perform best in the examinations.  After studies it was to get a job and work as per the nature and requirements.  So the school and the workplaces were believed to be temples.  Temples where we worshiped our work, temples where we were allowed to meditate, temples where we were groomed and mentored by experienced and learned people, temples which helped us build ourselves, temples where we could find our call, temples where we learnt and discovered the purpose of our life.  These were places where we met different types of people and we learnt to deal with them to their and our satisfaction.  We debated, argued and quarreled on some petty i...

Kim and Renee brought out the concept of Blue Ocean Strategy in 2004 through their research and writings and popularised it. That was related to the organizations that were trying to compete and were finding it difficult to sustain in the market full of related products and services and the pressures of the market in improving quality, reducing prices, designing well defended promotional schemes etc.  This is where BOS proposed to create a new market, develop a new product, convert noncustomers to customers, convey a new message, so that one does not feel the pressure of competition.  It was to kill competition and create a blue ocean where there is no competition.  And when in this blue ocean, competitors take birth, participate and compete and start hitting and eating your share it converts the blue ocean into red ocean.  This is the time one needs to come out of it and create another blue ocean. This strategy helped many companies to learn lessons and create blu...